After some days of sampling pizza at the Farinella UES location we decided it was time to throw an official opening party. Naturally, we threw a party downtown. Why? Give the people what they want with their pizza!! The result just grew organically out of that thought. So, we rented the Chinatown Arcade and had DJ ADD/A-Ron and Neal Santos DJ for us. Needless to say they killed it and our very own Polo even got on the mic and showed the crowd how it's done in Neapolitan! Our full Palam's kept coming in from Farinella Tribeca just a couple of blocks away. Each pizza had 20 hands on it the moment the box was opened. The well fed masses danced and played arcade games into the night. Thanks to all the downtown and art-world legends like Henry Chalfant & Dante Ross, legends to be (we're looking at you Brandee Brown dance machine), and wannabe legends (you know who you are!!) who came out in support.
For a better understanding of what happened... check the video RIGHT HERE!