• 3 STELLAR Steps To Pulling Off The BEST April Fools' Day Prank!

    Face it, we get just ONE day a year where we are able to pull some of the most outrageous pranks on our family and friends (& unapologetically, might I add!)...in the name of April Fools' Day!  So this year we want to help you out...after all, you only get to do this ONE time a year!

    Just follow these 3 stellar steps...

    1. Build unexpected anticipation and get them BEYOND excited.
    {Tell 'em you're bringing home a 4ft long, steaming hot Farinella pizza!}

    2. Curb every ounce of excitement and anticipation...I mean stop it RIGHT in its tracks!
    {At the LAST minute, call home and ask them to just "pull something out of the freezer" for dinner. You JUST remembered that pot roast that's been in there all year! Talk about a major let down!}

    3. Throw that MIGHTY curve ball and BLOW their unsuspecting brilliant minds!
    {Bust through the door with their favorite 4ft long pizza...or better yet, pack up the fam and head over the Farinella's Back Room and let them feast on the pizza experience they almost gave up hope on...APRIL FOOLS'!!!...and watch them burst at the seams with joy!}

    Mention promo code APRILFOOLS for 10% off of your purchase when you Dine-In during the month of April!  

    Having an upcoming event?  Host it on our private Back Room! Call for more details 212-256-1872.

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  • Party in the BACKROOM!

    Party in the BACKROOM!

    Looking for a special way to celebrate your birthday this year?  Let us help you plan the perfect party!  Whether the party is for you or your child, the team here at Farinella Bakery will make sure it is one to remember!  Everything you will need to get your party started is right here!  From the cozy and intimate setting of the BackRoom, to our world renowned 4 foot long pizza (also known as the palam) you will soon see what all the rave is about.  We will help you take full advantage of the BackRoom features, including a 72" wide screen, projector and AppleTV connected to a sound system as powerful as a meatpacking district NY club! Make yourself comfortable in our communal seating, which is great for social-dining with guests.  This is a space EVERYONE can appreciate; even the children!  I promise you, your little ones will not want the party to end!  They will be entertained with a Signature Farinella party favor goodie bag, filled with a variety of fun activities.  Whatever your party needs might be, we have just the solution!  Everything we do...we do big!  Just take one look at our pizza!  Call 212-256-1872 today to begin planning the party of a lifetime!  Don't forget to ask about the 10% discount for the month of April!           


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    While Adele had us

    While Adele had us "ROLLING IN THE DEEP", Farinella's pizza will have you "ROLLING IN THE GREEN!"

    This Saint Patrick’s Day, Farinella Bakery is giving NYC something to talk about! That’s right!  Around here, it is not business as usual.  As a matter of fact, is anything around here “USUAL”?  The Farinella team is committed to CREATING out-of-the box experiences for everyone who sinks their teeth into one of our delicacies.  Pizza is not “just” pizza in this neighborhood, it is an expression.  A creative expression in which we take tremendous pride!  Now, what kind of pizzeria would Farinella be if we didn’t pay homage to our little buddy the Leprechaun, this St. Patrick’s Day?  Out of our sheer excitement to make this happen, we decided to submerge ourselves in the spirit of St. Patty by ROLLING IN THE GREEN!  Our traditional white dough was transformed into a “Shamrock’ish” green by way of incorporating fresh, organic spinach.  The spinach is on its absolute best behavior as it shows up to the party, bright and colorful…yet subtle; hardly noticeable to the taste buds, as to not over power the savory toppings.  Each parcel of the crispy palam has  been gingerly layered with fresh spinach pesto, crunchy roasted pine nuts, sweet sun-dried tomatoes, topped with shredded Pecorino Romano, (which provides the perfect “bite”) and finished with a drizzle of extra virgin olive oil to bring everything into balance.  So, this St. Patrick’s Day, come roll in the green with us and make your ShamROCK as we celebrate our little Irish buddy to the very last bite!  Try our Shamrock Pizza TODAY thru March 17th.

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  • Business in the front...Party in the back.

    At first glance Farinella Midtown seems to be quite similar to our Upper East Side eatery (located at 1132 Lexington Ave.); our no nonsense, healthy baked goods and salads are served at the front counter to busy patrons on the go.  Yet step inside and you will discoverFarinella Midtown (located 788 Lexington Ave.)  features a discrete rear dining room with a slightly expanded version of our take away/delivery menu.  Currently the Farinella Backroom (as we like to call it) is being booked for private parties and taking reservations for large groups of up to 40.    The Backroom is also ideal for corporate events such as meetings and video screenings.  We recently hosted an intimate  listening party for Know-Wave radio that included a DJ (not to brag but we have a wonderful soundsystem...) and we have been having a great time watching the World Cup on our projection screen.

    An event planner is available to help you with food and beverage choices as well as the coordination of other elements such as entertainment, invitations, themes and such. Packages for children’s parties are available and  yes, we can even arrange karaoke...but you have to be willing to rap one song, in Italian, for us.     

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    After months of anticipation our new Farinella Bakery Pizzeria has finally opened its doors to excited friends, family and new neighbors. Located at 788 Lexington Ave. btwn 61st and 62nd streets,  Farinella Midtown features an expanded menu, beer, wine, gelato and a lovely, discrete rear dining room we refer to as “THE BACKROOM” perfect for a night out with friends, private parties and more.  We invite you to stop by, have a slice, have a palam, drink some wine and stay awhile, we’re open until 11PM. Farinella Midtown is available for all of your dine-in and pick-up needs… and don't forget that we also DELIVER!!!   

    We thank you all for your support and look forward to seeing you at both Farinella UES and Farinella Midtown.  

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