• While Adele had us

    ROLLING IN THE GREEN!

    While Adele had us "ROLLING IN THE DEEP", Farinella's pizza will have you "ROLLING IN THE GREEN!"

    This Saint Patrick’s Day, Farinella Bakery is giving NYC something to talk about! That’s right!  Around here, it is not business as usual.  As a matter of fact, is anything around here “USUAL”?  The Farinella team is committed to CREATING out-of-the box experiences for everyone who sinks their teeth into one of our delicacies.  Pizza is not “just” pizza in this neighborhood, it is an expression.  A creative expression in which we take tremendous pride!  Now, what kind of pizzeria would Farinella be if we didn’t pay homage to our little buddy the Leprechaun, this St. Patrick’s Day?  Out of our sheer excitement to make this happen, we decided to submerge ourselves in the spirit of St. Patty by ROLLING IN THE GREEN!  Our traditional white dough was transformed into a “Shamrock’ish” green by way of incorporating fresh, organic spinach.  The spinach is on its absolute best behavior as it shows up to the party, bright and colorful…yet subtle; hardly noticeable to the taste buds, as to not over power the savory toppings.  Each parcel of the crispy palam has  been gingerly layered with fresh spinach pesto, crunchy roasted pine nuts, sweet sun-dried tomatoes, topped with shredded Pecorino Romano, (which provides the perfect “bite”) and finished with a drizzle of extra virgin olive oil to bring everything into balance.  So, this St. Patrick’s Day, come roll in the green with us and make your ShamROCK as we celebrate our little Irish buddy to the very last bite!  Try our Shamrock Pizza TODAY thru March 17th.

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  • Business in the front...Party in the back.

    At first glance Farinella Midtown seems to be quite similar to our Upper East Side eatery (located at 1132 Lexington Ave.); our no nonsense, healthy baked goods and salads are served at the front counter to busy patrons on the go.  Yet step inside and you will discoverFarinella Midtown (located 788 Lexington Ave.)  features a discrete rear dining room with a slightly expanded version of our take away/delivery menu.  Currently the Farinella Backroom (as we like to call it) is being booked for private parties and taking reservations for large groups of up to 40.    The Backroom is also ideal for corporate events such as meetings and video screenings.  We recently hosted an intimate  listening party for Know-Wave radio that included a DJ (not to brag but we have a wonderful soundsystem...) and we have been having a great time watching the World Cup on our projection screen.

    An event planner is available to help you with food and beverage choices as well as the coordination of other elements such as entertainment, invitations, themes and such. Packages for children’s parties are available and  yes, we can even arrange karaoke...but you have to be willing to rap one song, in Italian, for us.     

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  • FREE PIZZA DELIVERY TO THE ENTRANCE OF CENTRAL PARK ON EAST 79ST.

    PALAM AT THE PARK!

    PIZZA IN THE PARK: 
    Headed to Central Park and want some delicious food? Order some pizza from Farinella and we will deliver to you IN THE PARK!! Call before you go, call on your way there, call as you are sunbathing, just make sure you call us so that you don't go hungry. 

    Here's how it works - First, you have to...you guessed it call us at 212.327.2702. Order your full or half palam and pay by credit card. We will deliver to our meeting point at the entrance of Central Park on east 79th street and 5th Avenue (specify if north or south side of 79st). From the time the pizza comes out of the oven to your hands it takes nothing but 3 minutes. For large orders we can arrange to meet you wherever you are having your party.

    CURIOUS TO KNOW HOW DOES IT WORK? JUST WATCH THE PALAM AT THE PARK VIDEO HERE!

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  • TheNewYorkTimes covered one of our stories.

    "SOUNDS FROM UNCOMMON SPACE"

    Please read this interesting interview from TheNewYorkTimes, covering the life and talent, of Jeannie from FARINELLA's family!

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  • FARINELLA BAKERY WELCOMES LA PINA!

    FARINELLA BAKERY WELCOMES LA PINA!

    La Pina, a well known italian radio personality, stopped by Farinella for a visit. After trying our "DIANA" panino (broccoli rabe sauted in extra virgin olive oil with garlic, chili peppers, and smoked mozzarella), she instantly fell in love and returned everyday of her week-long visit to NY. La Pina brought her radio show "PINOCCHIO" (one of the most popular in Italy on the number one station RADIO DEEJAY) for a week of live and direct broadcast from the BigApple. Farinella was a HOT TOPIC and we ended up appearing as a guest live on the show. At the end of her journey, she was sad to leave our "DIANA". As she left we heard her lament "I'll never find this in Milano!".  

    left to right: Emiliano Pepe, Akira, Polo, La Pina, Dennis (Break Da Funk crew), & ?

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