It is with great joy that we await the arrival of the newest addition to the Farinella Bakery family. Coming Spring 2014 Farinella Bakery invites you to visit us at our new mid-town location on Lexington Ave. between 61st and 62nd street. No longer will you have to eat and run. Farinella Mid-town will serve the same crispy Roman-style pizza that our neighbors on the UES have come to love, but with dining in options, take-away and delivery further downtown. Our dining room seats 40 and we’re putting the finishing touches on our wine and beer lists.
We’re almost ready to celebrate and we can’t wait to have you join us.
(btw the rumors about Farinella St. Barts aren't true yet, but after this winter...)Read More
Stop by Farinella starting Saturday October 29 to Monday October 31 for a little "Trick or Pizza"! COME GET OUR NEW LIMITED EDITION "TRICK OR PIZZA" STICKER!!!
Here's how it works - First, you have to...you guessed it call us at 212.327.2702. Order your full or half palam and pay by credit card. We will deliver to our meeting point at the entrance of Central Park on east 79th street and 5th Avenue (specify if north or south side of 79st). From the time the pizza comes out of the oven to your hands it takes nothing but 3 minutes. For large orders we can arrange to meet you wherever you are having your party.
CURIOUS TO KNOW HOW DOES IT WORK? JUST WATCH THE PALAM AT THE PARK VIDEO HERE!Read More
After some days of sampling pizza at the Farinella UES location we decided it was time to throw an official opening party. Naturally, we threw a party downtown. Why? Give the people what they want with their pizza!! The result just grew organically out of that thought. So, we rented the Chinatown Arcade and had DJ ADD/A-Ron and Neal Santos DJ for us. Needless to say they killed it and our very own Polo even got on the mic and showed the crowd how it's done in Neapolitan! Our full Palam's kept coming in from Farinella Tribeca just a couple of blocks away. Each pizza had 20 hands on it the moment the box was opened. The well fed masses danced and played arcade games into the night. Thanks to all the downtown and art-world legends like Henry Chalfant & Dante Ross, legends to be (we're looking at you Brandee Brown dance machine), and wannabe legends (you know who you are!!) who came out in support.
For a better understanding of what happened... check the video RIGHT HERE!
In the words of George Jefferson from the show The Jeffersons…”We’re moving on up, to the eastside, they’ll finally get a piece of the palam”…hhhhhhmmmmm we’ll work on our remix. In the meantime it brings us great joy to announce the opening of our second Farinella location on Lexington Avenue between 78th and 79th streets here in money making Manhattan. As work was being completed on the inside of the store our own Alberto Cretara and Italian aerosol artist REPS got busy on the construction shed outside of the space. We believe the pair rather enjoyed painting on the Upper Eastside…on a sunny, peaceful, Sunday afternoon.Read More